Lillie Geistdorfer

Lillie is a seasoned marketing leader with over a decade of experience across fintech, e-commerce, and web3 industries. Currently serving as the Head of Marketing at Crestal Network. Previously Nexera and Radix. She is also an advisor for several startups in the avalanche and arbitrum ecosystem, guiding them on strategic marketing initiatives. As a Chartered Marketer, Lillie has built a track record of designing and executing high-impact campaigns, including a cornerstone campaign that reached over 50,000 people within its first few hours and another that engaged 18 million people across 12 countries.

Her expertise spans a wide range of marketing functions, with a unique strength in product GTM and developer-focused strategies that led to the successful onboarding of over 6,000 developers. Lillie is recognized for her ability to craft data-driven marketing strategies that scale, build brand equity, and drive measurable results, making her a highly respected voice in tech-driven marketing spaces.